Flo to Grow - the app is here!
Birth preparation for the birthing person, their partner, and their care team. Built by a doula. Now on the App Store.
Birth and postpartum are not separate events, they are one continuous transition.
Flo to Grow offers calm, informed, embodied support through pregnancy, birth, and early postpartum — through personal doula care, and now through the Flo to Grow app.
I'm Jules, an Australian doula who has lived and worked across three countries. Australia, Singapore, and now New York. Three very different maternity systems, and the same truth in all of them: preparation matters, and what you know before you walk into that room changes everything.
My work centres trust in your body, clarity in decision-making, and steady presence through moments that matter. And it led me to build something I wish had existed when I was sitting beside families wondering how to give them more, Flo to Grow, a birth preparation app for every birthing person, their partner, and their care team.
Working with me: in person in Westchester County, NY/parts of CT and virtually worldwide.
What I Offer
Full-Spectrum Birth & Postpartum Support
Comprehensive doula support through preparation, labour, birth, and the early postpartum, offered with depth, restraint, and continuity of care.
Birth and Postpartum Planning Resources
Thoughtful resources and guidance to help you prepare for birth and the fourth trimester with clarity, confidence, and realistic support.
How I Work
I work quietly and intentionally.
I don’t direct your birth or take over your experience. I support you to stay connected to yourself, your body, and your decisions, while helping protect the conditions that allow birth and postpartum to unfold with integrity.
I support home, birth centre, and hospital births, and I remain present and grounded even when plans shift or intervention becomes part of the journey.
Visit the FAQs to learn more.
Who This Is For
This support is for you if you:
Value autonomy and informed choice
Want calm, grounded preparation rather than overwhelm
Are seeking continuity of care through birth and postpartum
Want to feel supported without being directed
This may not be the right fit for everyone, and that’s intentional.
Book a Connect Call
If you’re exploring birth and postpartum support and want to see whether this feels aligned, I’d love to hear from you.
“Jules has a beautiful energy that instantly puts you at ease. Our session felt like having a cup of tea with an old, very wise, knowledgeable friend. Going through so many changes and new experiences, Jules and her resources have been so comforting. My only regret is not engaging earlier, before our birth.
Working with Jules gave us so much confidence. We felt quite overwhelmed and bombarded with information, so having a trustworthy, reliable source like Flo to Grow to reference, and having everything in one place under one umbrella, has been incredibly supportive.”
— Anna